“Four Goals of McDonaldization: Efficiency, Calculability, Predictability and Control . . . McDonaldization is prevalent everywhere, and there are very few possibilities for escape . . . You are exposed to McDonaldization when you super size your fries or head to the supermarket to rent a video. Every time you use an ATM, pay for your gas at the pump or call a company and are led through a series of menus before reaching an actual human, you are taking part in a McDonaldized part of society”.

“[T]hey’ve set in motion something which is so much bigger than they are, that this process is so much broader than what they are. In fact, McDonald’s could disappear tomorrow, or could go out of business tomorrow and this process would continue on. You might have to give it a different name but the process would continue, I mean the process had a history long before McDonald’s. In Weber’s theory of rationalization and in Weber’s model was the bureaucracy, the German bureaucracy, and we’re living in an extension, a massive extension of the process with a new model in the fast food restaurant. The fast food restaurant, or McDonald’s could disappear but the process will be transformed into some new form.”