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Fred Walk
Normal Community High School |
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The Golden Arches will never be the same after reading Schlosser's
indictment of the fast food industry. However, this book is much
more than taking on the meatpacking industry and the McDonald's
of the world. The reader is introduced to the politics of the restaurant
industry and its economic, geographic, and social implications upon
our nation and the world.
The fast food industry has contributed to what is referred to
as the "consensus society." Our physical and cultural
landscape has been homogenized. No matter where you are in the
United States the same restaurants will appear, chain this and
chain that. Our landscape has been sterilized and subjected to
sprawl and predictability. Bet your bottom dollar that you will
find a brand name food joint off the interstate exit ramps. Hey,
it's McDonald's! Oh, the joy. Of course we take comfort in name
recognition. You know what you are getting at your well know fast
food restaurant. Conformity is cultivated by the comfort of place.
How much of this is a reflection of who we are? This is one of
the many questions that surface as I reflected on the issues contained
in Fast Food Nation.
I was especially intrigued by the regimentation of the fast food
worker. Skills are not required to work these type of jobs. Actually
the fast food conglomerates discourage any sort of thinking on the
job. This type of work is reduced to mindless and meaningless tasks.
Punch in the order, fill the order, deliver the order and say thanks.
All of this in the name of efficiency. How ironic is it that many
school work programs have our students work at these restaurants.
Last time I checked, work study programs are subsidized by the government.
What a deal! As educators we have much cause for concern with this
exploitation of our most cherished resource. We are subjecting our
students to these mundane tasks for paltry wages.
Numerous labor issues exist with the intense concentration of
the food industry. Is it any wonder that some 33% of restaurant
workers speak little or no English. Increases in minimum wage
laws are strongly resisted by the fast food lobby. Attempts to
unionize are suppressed as well. Can we have quality capitalism
is a question begging to be addressed with this reading. The parallels
between Fast Food Nation and Upton Sinclair's, The
Jungle, are striking. These works provide an excellent case
study of immigrant history. Struggling to make ends meet many
immigrants are attracted to the skilless, low paying, and routine
positions offered by the meat packing and restaurant industries.
The impact of the meat packing and restaurant industries are far
ranging. How much control do we have over our diets? Children
are conditioned to pester their parents for the latest fast food
junk toy/stuffed animal. Schlosser provides the connection between
the fast food industry and Hollywood. It appears that fast food
is ingrained into our system our society and our bodies. Fast
Food Nation provides an awareness, the first step to meaningful
change. Reading this book could save your life!
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