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Cherlyn McBride
Chenoa High School |
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In response to the November 2002 lawsuit filed against the fast
food giant by the parents of overweight teens, spokesman, Walt
Riker claimed, "No one cares more about children than McDonald's."
("Obese US teenagers file suit against burger firm,"
The Guardian, 22 November 2002). McDonald's defense sounds,
frankly, over defensive and shrill in its attempt to assert its
dominance over, say Burger King, Nickelodeon, Kellogg's, FisherPrice
all who equally care about children and their parents spending
habits. As a parent, and teacher, I care about their health and
study habits. It is, however, relatively easy to direct and change
my two year olds eating habits (we made soy tacos last night,
and they were delicious!), but it is quite another thing to shield
and inoculate my middle school students from the bombardment by
fast food's powerful and longreaching advertising arm that reaches
them on TV, on the streets, on their computer screens, and sadly,
right into our schools through "reward coupons". Recently
at a conference with other junior high teachers, this court case
came up and I was somewhat surprised and not a little disheartened
at my colleagues' angry reaction to the case, and while it is
initially simple to blame parents for their children, and certainly
as a nation we are overly litigious and sometimes over frivolous
complaints, I personally appreciate the work of those behind this
case for putting (at least) part of the blame back onto the fast
food giants.
I was excited to read and discuss Fast Food Nation by
Eric Schlosser. Having heard it was the "21st Century Jungle",
I was expecting to hear about the "gross stuff ' that is
in our food we conveniently pick up at the drive-thru window.
Although that shocking information is chronicled as well, the
book upset and educated me about corrupt legislatures, immoral
lobbying, greedy business owners, wrongful labor practices, and,
alas, school lunches. Schlosser's book will be a valuable tool
in the classroom whose message should impress my students with
it relevance and honesty.
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